Research

 Research Blog 

My group is doing a Gatorade. We chose this because we wanted to involve sports in our commercial. In Gatorade commercials you usually see athletes drinking Gatorade to help enhance their ability to play well. 

• The athletes in the commercials wear athletic attire like clothes you would wear when you are working out. Some call it dry-fit material. 

• Props include workout tools like weights, dumbbells, bars, workout machines, etc. They also include sports equipment like baseball bats, footballs, soccer balls, basketballs, basketball hoops, etc. They also use of course the Gatorade product they are advertising. 

• The actors are usually very sweaty, in good shape, and intensely working out or training. The actors are also usually famous athletes. They usually show athletes refueling and drinking Gatorade during their workout 

• The commercials use intense camera angles to show the athletes/ actors working very hard. They also use fast paced music to go with the fast-paced work out. 

Conventions and codes in Gatorade commercials include the saying "GREATNESS STARTS WITH G" at the end of a commercial. They usually don't use the same phrases every time. They usually have a different message for every commercial. They always include the Gatorade logo though. 

During the commercial they like to put messages in the background involving Gatorade. 

The commercials also include famous athletes to show credibility and grab your attention. They also include professional athletes to show that the best of the best use their products.